How to use IGTV to effectively generate more business

At The Content Co. our mission is to be able to communicate effectively on behalf of your brand to build a relationship with your potential customer. This is exactly what we wish to attain in providing our community and potential clients with material that will continuously uplift their business. We are extremely loyal to the SME sector of the South African economy and therefore, we hope these blog posts serve in a profitable and favourable manner. So here it is, our very first blog post and it comprises of a great HACK.

Wondering how to add IGTV (Instagram TV) content to your marketing mix? Looking for creative ideas for your Instagram TV videos? In this blog post, you’ll find six ways to use IGTV to grow your brand’s visibility with a new Instagram audience.

#1: Reach a New Audience With Previously Published Video Content

IGTV provides the perfect opportunity to reuse your popular video content and give it new life. You can repurpose horizontal videos you’ve posted on YouTube and Facebook or live-stream recordings. Short tips and listicles are always great for sharing - so repurpose your blog posts into IGTV videos as well.

Once you start repurposing your videos for IGTV, keep an eye on how your audience reacts to this long-form video content. Based on that data, you can offer other meaningful stories about your brand.

#2: Build a Niche Audience With Exclusive Content

Sharing exclusive content with viewers will help you build a dedicated audience for your IGTV channel. Giving your audience regular doses of appealing insider content can help viewers develop an emotional connection to your business.

The content you share could be behind-the-scenes videos that show product development, production, and distribution. The best thing is that these videos don’t require extra editing. People love to view authentic content.

Another option is to cover company events like social gatherings, speaking engagements, and industry trade shows. You can also upload expert interviews, tell stories about your brand or take viewers on an office tour.

#3: Deliver Tutorial Videos to Highlight Product Features

Many businesses use IGTV to integrate their products with instructional content like webinars and tutorial videos. Educational videos are always a good way to introduce your products and they don’t have an expiration date (unless you frequently update your product).

To take your videos to the next level, teach followers something new about your business and allow them to follow what you’re doing in real time. No matter what you’re offering—makeup tutorials, cooking demonstrations, fitness classes, or home repairs—the feature-length tutorial format allows you to build a library of evergreen video content.

#4: Develop Community With a Recurring Show

IGTV is a modern form of television so you can approach it in a similar way by sharing a weekly or monthly segment at a recurring time.

Consistency is important because people love predictability. Publishing episodes on a regular schedule will get your audience accustomed to coming back and watching a show on your IGTV channel.

#5: Host Q&A or AMA Sessions to Engage Directly With Customers

Answering questions from your audience is an amazing way to improve engagement while providing useful information. If you position yourself as open, and committed to discussion and answering questions, people will start trusting and relying on your business.

The best way to do this is to host a planned Q&A session. Collect the most popular customer questions, make a video answering those questions, and post it on your IGTV channel. Using the questions sticker in Instagram Stories is a great way to gather relevant questions. You can then respond to them in your next IGTV episode.

#6: Feature Loyal Customer Success Stories and Input to Build Social Proof

Nothing is more persuasive to consumers than customers talking about why they love your brand. Take a chance and spotlight some of your loyal customers on IGTV. Invite them to be featured in the video and let them tell viewers why they love your products or services.

IGTV Basics and Best Practices

IGTV and Instagram are two separate apps, like Facebook Messenger and Facebook. The IGTV platform is designed for sharing and watching long-form videos. It’s similar to Instagram Stories, only your videos stay forever on your channel. Videos can be up to 10 minutes long. For larger and verified accounts, they can be up to 60 minutes.

IGTV is a game-changer for content creators to leverage their video content. And like Instagram Stories, you can add a Swipe Up call to action in your videos.

We specialise in creating authentic content that is brand specific and excites a call to action.

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For any assistance in social media campaigns and IGTV narratives, see below contact details:

sasha@knowname.co.za | 082 491 2828

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